Dec. 27 - Honda destroys flood affected Thai cars, making good on pledge not to use or sell vehicles and parts that were affected by the flood waters. Rough Cut (no reporter narration).
Honda Motor on Tuesday (December 27) destroyed all the vehicles that had been submerged or damaged by floods in its plant in Ayutthaya, Thailand, making good on a pledge not to use or sell vehicles and parts that were affected by the floods. The automaker shut down operations at its Ayutthaya plant on October 5, due to shortage of production materials caused by the massive flooding in northern Thailand. Floodwaters entered the Rojana Industrial Park where the Honda plant is located on October 8, engulfing hundreds of its cars. Water levels reached about three meters in some areas and lingered for nearly two months. "Honda has promised to deliver high quality products to its customers. Today, we invite all eyewitnesses as we destroy 1,055 cars that were damaged by the flooding," said Pitak Pruittisarikorn, the Executive Vice President of Honda Automobile Thailand. Honda said the vehicles were scrapped in an environmentally friendly way. The process included disassembling the engine and transmission, compressing the body, recycling aluminum and rubber parts and disposing of hazardous materials like batteries and liquids. "Honda has safety procedures in place to destroy the cars and the parts that were damaged by the floods. We must ensure customers' confidence in our products," Pruittisarikorn said. More than 7,000 people are employed by Honda in Thailand and the plants produce 240,000 vehicles a year. Models include the Brio, Jazz, City, Civic, Accord and the CRV and exports go to more than 30 countries worldwide. Honda's Ayutthaya plant was reopened in early December.