(Reuters) - Kering SA (PRTP.PA), the parent company of Gucci and Balenciaga, has held exploratory talks with Moncler SpA (MONC.MI) about a deal to buy the Italian apparel company, Bloomberg reported on Wednesday, citing people with knowledge of the matter.
Moncler had a market valuation of about 9.8 billion euros ($10.80 billion) as of Wednesday's close on the Milan Stock Exchange.
The talks held were preliminary and there is no certainty it would lead to a deal, the report said.
Kering declined to comment, while Moncler did not immediately respond to Reuters request for comment.
(Reporting by Praveen Paramasivam in Bengaluru; Editing by Shailesh Kuber)